Diplomatic relations and friendship between Indonesia and Japan continue to grow stronger through various cultural exchange initiatives, as reflected in the staging of Jak-Japan Matsuri 2026. The annual festival was successfully held from Saturday, October 31 to Sunday, November 1, 2026, at the East Parking Plaza, GBK Senayan, Jakarta, serving as a hub of Japanese cultural appreciation and entertainment for the general public.
As a demonstration of its ongoing commitment, PT Bank JTrust Indonesia Tbk. (J Trust Bank) returned as an official Gold sponsor for the fifth time. This strategic move provided momentum for the company to strengthen engagement with the public, particularly the younger generation and the Japanese culture community, through an interactive and educational approach.
During the two-days event, J Trust Bank offered an incentive program featuring a promotional opening for its Tora Savings account, requiring a highly affordable initial deposit of just IDR 100,000. For every account opened at the booth area, customers received a direct token of appreciation in the form of exclusive, curated merchandise, such as folding umbrellas, tumbler bags, or face towels.
Departing from previous years, the company’s experiential innovation this time focused on fostering digital creativity by hosting the J Trust Bank Cosplay Photo Contest, featuring a total prize pool of IDR 13,000,000. To participate, contestants were required to register as J Trust Bank customers or open a Tora Savings account at the booth, and subsequently upload visual documentation of their best costumes to their official Instagram accounts.
To drive foot traffic to the exhibition area, J Trust Bank also organized an exclusive Meet & Greet session with two renowned professional cosplayers, Clausie and Kai Lia. Their appearance generated high enthusiasm among visitors and delivered added value by offering lucky customers the chance to join a photo session. Furthermore, interactive gamified activities like a spinning wheel game were available free of charge to visitors who followed the official Instagram account @jtrustbank.
The high participation rate and positive public reception at Jak-Japan Matsuri 2026 reflect the success of J Trust Bank's strategy in building rapport with the productive market segment. Through this collaboration, J Trust Bank not only contributed to supporting harmonious bilateral relations between the two nations but also cemented its position as a financial institution that is adaptive, innovative, and aligned with the lifestyle dynamics of modern society.
