Yogyakarta, August 30, 2025 – PT Bank JTrust Indonesia Tbk. (J Trust Bank) has once again launched a creative initiative to bring banking services closer to the younger generation. Through the “J Trust Bank x JKT48 Goes to Yogyakarta” event held at the Plaza Student Center of the Gadjah Mada University (UGM) Innovation and Creativity Arena, J Trust Bank, together with JKT48, presented a unique experience that blended entertainment, community engagement, and financial education.
The event was attended by three JKT48 members—Gita, Muthe, and Eli—who interacted directly with fans through a series of exciting activities. From a mini-talk show and a singing session to interactive games, the atmosphere grew warmer with the enthusiasm of JKT48 fans and UGM students who crowded the event area.
This event is a concrete manifestation of J Trust Bank's efforts to promote financial inclusion in a creative and enjoyable way. Through the fan meeting concept with JKT48, the public can more easily get to know and access J Trust Bank's various banking products and services in a familiar and cheerful atmosphere. In addition to providing direct interaction with the idols, this activity is also expected to strengthen the relationship between JKT48 and their fans in Yogyakarta, which is known as one of the largest fanbases in Indonesia.
“We not only presented a fun and engaging meet-and-greet session between JKT48 and their fans but also introduced the Jump Together 2.0 with JKT48 savings program. This program is designed to support the fans' lifestyles with various special offers, ranging from direct gifts like a photo pack, a lucky dip opportunity for official J Trust Bank x JKT48 merchandise, to an exclusive co-branded J Trust Bank x JKT48 debit card,” said Ake Pramasandhi, Marketing & Promotion Division Head of J Trust Bank.
This program represents a strategic moment for J Trust Bank to reach the potential market within the JKT48 fan community, especially in the Yogyakarta region and its surroundings. The collaboration with JKT48 not only provides a memorable entertainment experience for fans but also serves as a tangible step in fostering awareness about the importance of financial planning and a culture of saving from an early age among the younger generation.
