Friday, 24 Jan 2025
Jakarta, January 23, 2025 – J Trust Bank and Equity Life Indonesia officially launched the latest term life insurance product, ELIFE Proteksi. This synergy aims to strengthen the commitment to providing relevant and affordable protection solutions for the community, while also answering the need for insurance products as a mitigation measure to maintain family financial stability.
Chief Marketing Officer of PT Equity Life Indonesia, Dewi Puri Mayang Anten, expressed her pride in this strategic collaboration. "This synergy shows our commitment to providing relevant, affordable, and beneficial protection solutions for J Trust Bank customers. The presence of ELIFE Proteksi is also our strategic step to encourage insurance penetration in Indonesia. We want to ensure that the community can have adequate protection and maintain their welfare in the future."
J Trust Bank Business Director, Widjaja Hendra said that the presence of ELIFE Proteksi complements insurance products at J Trust Bank. "With an easy process and clear benefits, ELIFE Proteksi offers life insurance as well as financial certainty for customers and their families. We hope that this insurance product can be a reliable solution in meeting the protection needs of J Trust Bank customers spread throughout Indonesia.”
Through the launch of ELIFE Proteksi, Equity Life Indonesia and J Trust Bank hope to increase public awareness of the importance of life protection while expanding access to affordable insurance products. This step is expected to provide J Trust Bank customers with a financial safety net for a more peaceful future, as well as help them feel more secure and confident in planning for the future.